Transform Every Conversation Into a Breakthrough
Salespeople and leaders all face the same challenge: shallow, forgettable conversations that stall progress.
The Pathfinder System changes that—equipping your team to connect deeply, earn trust quickly, and create breakthrough moments in every interaction.
Asks the right question at the right time
When you do, sales conversations deepen, leaders multiply leaders, and clients see you not just as a partner — but as the guide they can’t imagine working without.
At the heart of The Pathfinder System are the tools that make every conversation transformational.
- Yes, And
- Vanguarding
- Question First
- The Law of Three
The Pathfinder System was co-founded by Marcus Sheridan, internationally recognized communication expert and author of the best-selling books They Ask, You Answer and Endless Customers.
Marcus has trained organizations and audiences around the world on how to create deep connection, trust, and influence in every interaction. Alongside a team of coaches who’ve lived this transformation themselves, Question First brings you a system that works—practically, powerfully, and predictably.
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Thanks to Chris Duprey’s coaching, our advisors are more skilled, our clients are better served, and our business is stronger. We could’ve spent years trying to implement this ourselves – but without Chris, we never would’ve seen these results.
I’ve worked with many sales training companies, but none compare. This isn’t just another training program—it’s a system that embeds world-class sales skills into your organization. I’m borderline obsessed with it, and if you give it an honest shot, I’m confident it will transform your team too.
