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Certified Pathfinder Partner Coach Program

For experienced, ambitious business coaches who are ready to stop coaching in rooms that are too small for their potential — and start working with bigger organizations, bigger challenges, and bigger impact.
Apply for the Jan 2026 Cohort
Apply Now
You’re Ready for Bigger Rooms
You’ve put in the work. You’ve honed your craft. You’ve helped clients grow, solve problems, and build better businesses.
But you know there’s a next level — where you’re:
Coaching larger teams inside bigger organizations
Navigating more complexity and higher stakes
Having a far greater impact on how people communicate and perform
If you’re feeling any of this, you’re in the right place:

You’re a strong coach, but you’re not getting enough high-quality reps
You’re doing everything alone — selling, marketing, content, delivery
You want bigger clients, but can’t break into them on your own
You’re tired of reinventing frameworks and tools every few months
You know you could be exceptional with the right challenge and support
You want to spend more time coaching, not chasing clients

The Pathfinder Coach Certification exists to solve exactly that.
What is The Pathfinder Coach Certification?

The Pathfinder Coach Certification is a 12-week, high-intensity professional training program that develops independent coaches into certified Pathfinder Coaches, able to deliver the Question First methodology to leaders, sales teams, and whole organizations.

This is the only pathway to becoming a Certified Pathfinder Coach.

It is:
A rigorous coaching apprenticeship
Built on a complete, proven system for organizational communication
A selective pathway into The Question First Group’s coaching ecosystem
Designed for independent coaches who want a world-class platform
Built to stretch your capability and sharpen your craft fast
It is NOT:
A surface-level coaching course
A generic coaching qualification
A self-paced, “watch some videos” program
A quick badge to add to your website
Submit Your Application
Program Starts January 2026

Certification is earned,
not guaranteed.

You must demonstrate competence, communication excellence, and alignment with Pathfinder coaching standards.
Why Apply?
Why The Question First Group Needs Coaches Like You
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The Question First Group (QFG) was founded by Marcus Sheridan, Chris Marr, Chris Duprey, and Zach Basner with one mission:
To transform the way the world communicates by bringing the Pathfinder System to over 10 million people.

We already:

  • Coach inside multi-million and billion-dollar organizations
  • Have surpassed £100,000+ in monthly recurring revenue in under a year
  • Are turning away opportunities due to lack of certified coaches

Our problem: The four founders are at full capacity.

That’s why this certification exists.

To build a bench of world-class partner coaches who can step into larger rooms, uphold high standards, and deliver transformational coaching inside ambitious organizations.

When new coaching clients come into QFG, they’re coached by the partner coach network — not just the founders.

You’re not joining a list.
You’re joining a movement, a growing platform, and a real business opportunity.
Program Starts January 2026
Who This Is For
Not every coach is ready for this step — and that’s intentional. This program is built for experienced, ambitious coaches who want to work in bigger rooms, with higher stakes, and are willing to be held to a serious standard.
This program is for coaches who:
Already have real coaching experience with leaders, teams, or clients
Want more high-quality reps and higher-stakes coaching
Feel they’ve outgrown their current clients or model
Want a world-class system and platform, not more DIY frameworks
Want to focus on coaching, not funnels and endless marketing
Are willing to be challenged, coached, and held to a high standard
This is not for people who:
Are brand new to coaching
Just want a certificate to hang on the wall
Want a simple “add-on” module for their current toolkit
Only want to use the Pathfinder System with their own clients
Aren’t ready to prioritize QFG client work (minimum 3 active clients)
Don’t want feedback, challenge, or assessment
Want an easy, low-commitment course
Ready to Submit Your Application?
Program Starts January 2026
The Business Opportunity & Compensation

Once certified, you can coach as an independent professional inside the QFG ecosystem.

You stay in control of your own business, while QFG gives you access to a platform, methodology, and client opportunities you are unlikely to create alone.

Revenue Share Commission Model
  • You earn 25%–40% of the revenue from every QFG client you coach
  • Your share starts at 25% and can grow to 40% as you demonstrate excellence, consistency, and capacity
  • You keep 100% of revenue from clients you bring in yourself

Minimum Commitment:
3 Question First Group clients

Client acquisition handled by QFG

Question First Group manages:

  • Inbound leads & business development
  • Discovery, scoping, and proposals
  • Contracts, billing, and admin
  • Client onboarding and operations

You focus on one thing: delivering world-class coaching.

Coaching load & earning potential

Typical ranges (depending on scope and format):

  • Low capacity (3 clients/month): ~£4,000–£6,000/month
  • Mid capacity (6–8 clients/month): ~£10,000–£15,000/month
  • High capacity (12–15+ clients/month): ~£20,000–£30,000+/month
Your Investment
The Pathfinder Coach Certification is the most comprehensive, rigorous training we’ve created — combining world-class training with a real platform and pipeline.
Full Training Cost: £15,000

This covers:

  • Two-day kickoff workshop
  • 12-week certification program
  • Supervision, feedback, and assessments
  • Shadowing opportunities
  • Recorded workshops and coaching sessions
  • All frameworks, tools, and materials
  • Your first year of licensing (£7,500 value)

Minimum Commitment:
3 Question First Group clients

You pay nothing upfront
If you’re accepted, you start the program at zero cost. No deposit, no prepayment
You repay only once you’re earning
  • You repay the £15,000 through 15% of your QFG coaching earnings
  • Repayments only begin once you are coaching paying QFG clients
  • No interest. No hidden fees. No surprises.

Ongoing licence: £7,500/year
(first year included)

From year two onwards, your licence keeps you:

  • Certified and eligible for client assignments
  • Re-certified annually
  • Up to date with all system updates and new frameworks
  • Included in ongoing supervision, training, and community

Minimum Commitment:
3 Question First Group clients

How the program works
January 2026 Cohort
The Question First Group (QFG) was founded by Marcus Sheridan, Chris Marr, Chris Duprey, and Zach Basner with one mission:
To transform the way the world communicates by bringing the Pathfinder System to over 10 million people.

Kickoff: Two-Day Live Online Workshop
Tuesday 13th January
& Thursday 15th January 2026

You’ll:

  • Learn the full Pathfinder System end-to-end
  • Understand the Four Pillars of Breakthrough Conversations
  • Practise foundational tools in real scenarios
  • Watch high-level coaching demonstrations
  • Set your development targets for the 12 weeks ahead

The 12-Week Intensive

Weekly rhythm:

  1. Live training call (90 mins)
  2. Practice & role play
  3. Assignments & integration
  4. Shadowing of real coaching with QFG coaches
  5. Review of workshop and coaching recordings
  6. Feedback & coaching from Chris Marr and QFG partners
  7. Mastery milestones tracking your progression

Three stages:

  • Stage 1: Foundations & Fluency (Weeks 1–4)
  • Stage 2: Applied Organizational Coaching (Weeks 5–8)
  • Stage 3: Mastery, Assessment & Readiness (Weeks 9–12)

Certification is based on demonstrated mastery, not just attendance.

Time commitment: 3–5 hours per week.

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Before You Apply
Get the Pathfinder Mini-Books

Start with the two short books we use inside real client organizations – Breakthrough Leadership Communication & Breakthrough Sales Communication. They’ll give you a clear feel for the system you’ll be coaching.

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    How to Apply

    Only 8 places in the January 2026 cohort.

    1. Submit your application (10 minutes)
    2. Send a short video introduction
    3. Interview with a QFG founder
    4. Receive your decision
    5. Onboard and complete pre-work

    If you’re ready to coach at a higher level — this is your next step.

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    Certificated Pathfinder Partner Coach Program
    Apply for the Jan 2026 Cohort
    Apply Now