Privacy Policy
Last updated: December 2025
This Privacy Policy explains how The Question First Group (“we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit our website, interact with us, or use our services.
We are a US-based company and process personal information in accordance with applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA/CPRA) and similar state laws where relevant.
By using our website or services, you agree to the terms of this Privacy Policy.
Information We Collect
We collect information that identifies, relates to, describes, or could reasonably be linked with an individual (“personal information”). We collect personal information in the following ways:
1. Information You Provide Directly
This may include:
- Name
- Email address
- Postal address
- Phone number
- Account details
- Payment information (processed securely by third-party providers)
- Information submitted through forms, surveys, purchases, or direct communication with us
2. Information Collected Automatically
When you visit our website, we may automatically collect:
- IP address
- Device identifiers
- Browser type
- Operating system
- Referring URLs
- Pages viewed
- Time spent on the site
- General location information
This data is collected using cookies, analytics tools, and similar technologies.
3. Information From Third Parties
We may receive information from:
- Analytics providers
- Advertising partners
- Payment processors
- Service providers supporting our business
- Publicly available sources
4. Sensitive Personal Information
We do not collect or process “sensitive personal information” as defined under applicable US state privacy laws (e.g., government IDs, precise geolocation, health data, biometric data).
How We Use Your Information
We use personal information for the following purposes:
- To provide, maintain, and improve our website and services
- To process transactions, payments, or requests
- To respond to inquiries and provide customer support
- To send administrative messages, updates, marketing communications (where permitted), and service-related notices
- To personalize or enhance your user experience
- To analyze site performance and understand usage patterns
- To prevent fraud, maintain security, and enforce our policies
- To comply with legal obligations and regulatory requirements
We will not use personal information for purposes materially different from these without first notifying you.
How We Share Information
We may share personal information with the following categories of third parties:
1. Service Providers and Vendors
These parties help us operate the business and may provide services such as:
- Hosting
- Analytics
- Email delivery
- CRM and marketing platforms
- Payment processing
- Customer management
- Security and fraud prevention
These parties are contractually required to protect your information and use it only for the services we request.
2. Legal and Compliance Purposes
We may disclose information when required to:
- Comply with legal obligations
- Respond to lawful requests
- Protect our rights, users, or the public
3. Business Transfers
If we merge, acquire, reorganize, or sell assets, personal information may be part of the transferred assets.
4. “Sale” or “Sharing” of Personal Information
We do not sell personal information for monetary value.
Where state law defines “sale” or “sharing” broadly (e.g., California’s CPRA), we comply with required notices and provide opt-out options.
Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to:
- Recognize users
- Analyze site traffic
- Personalize content
- Improve website functionality
- Support marketing and advertising
You can adjust cookie preferences through your browser settings.
We honor legally required opt-out mechanisms where applicable.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law or necessary for legitimate business purposes.
Data Security
We use reasonable physical, administrative, and technical safeguards to protect personal information.
However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
Our website and services are not directed to children under 13.
We do not knowingly collect personal information from children under 13.
If we learn that we have collected such information, we will delete it promptly.
Your Rights Under US State Laws
Depending on your state of residence, you may have the following rights:
- Right to Know: Request details of the personal information we collect, use, disclose, or share.
- Right to Access: Request a copy of your personal information.
- Right to Correct: Request corrections to inaccurate personal information.
- Right to Delete: Request deletion of your personal information.
- Right to Opt Out of Sale or Sharing: Where definitions apply under state law.
- Right to Limit Use of Sensitive Personal Information: If applicable.
- Right to Appeal: Challenge a decision we make regarding your privacy request.
California residents have these rights under the CCPA/CPRA.
Similar rights exist in Colorado, Virginia, Connecticut, Utah, and additional states with privacy laws.
How to Exercise Your Rights
You may submit a privacy request by contacting us at:
- Email: marr@questionfirstgroup.com
- Postal Mail: The Question First Group, PO Box 12136, Wilmington, NC, 28405, USA.
We may request additional information to verify your identity before responding.
We will respond within the timelines required by applicable law.
International Transfers
We operate in the United States.
If you access our website from outside the US, your information may be transferred to, stored in, and processed in the United States, where privacy laws may differ from those in your jurisdiction.
Third-Party Links
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices or content of those third parties.
We encourage you to review their privacy policies.
Changes to This Policy
We may update this Privacy Policy from time to time.
The most recent version will always be posted on this page, with the “Last updated” date shown at the top.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, you may contact us at:
- Email: marr@questionfirstgroup.com
- Postal Mail: The Question First Group, PO Box 12136, Wilmington, NC, 28405, USA.