Built Specifically for Home Improvement Companies
Remodelers · Window & Door · Landscapers · Pool Builders · Roofing & Siding

Sales Coaching for Home Improvement Teams

Stop Losing Deals

Your Sales Reps Should Be Winning

The Pathfinder System transforms how your sales reps communicate inside every in-home consultation — giving them the skills, the practice, and the framework to close 20% more deals. Starting from the very first session.
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The Core Issue
Home Improvement Sales Has Lost Its Soul
Your consultants know their products. They don't know their homeowners.

Most home improvement sales professionals don't struggle because they lack work ethic or product knowledge. They struggle because they don't know how to truly connect.

They identify the project. They never uncover the dream behind it. And without that — without understanding the real emotional driver — they're just another contractor handing over a quote.

Deep discovery. Genuine connection. The ability to help a homeowner see their vision clearly before proposing a solution. That's what separates the teams that close consistently from the ones that grind, chase, and wonder: why didn't they choose us?

That's what the Pathfinder System is built to develop. And that's what we've spent over two decades refining — specifically for this industry.

Most home improvement consultations today are mechanical. Scripted. Transactional. Contractors ask what you need, but rarely why it matters. They measure the space, talk materials and timelines, hand over a quote, and leave. They check boxes instead of digging deep.
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The 4 Pillars of Breakthrough Home Improvement Communication
The Problems
Why Your Team Keeps Losing Consultations They Should Be Winning
Your sales reps already have the right attitude. They're putting in the effort. They show up to every appointment ready to work. But effort alone doesn't close home improvement deals — what happens inside the conversation does. Here's where even good sales teams are quietly leaving money on the table.
Consultants pitch too early — before homeowners feel understood
Your team rushes from measuring the space straight to the proposal. But homeowners who don't feel heard don't buy. They get three more quotes. And your consultant never understood why they lost it.
Discovery stays at the surface level
They ask what the homeowner wants. They never ask why it matters. Surface-level discovery produces surface-level proposals — and those proposals lose to whoever the homeowner already trusts or whoever is cheapest.
"We need to think about it" is killing your pipeline
When homeowners say "we'll think about it," most consultants accept it and follow up hopefully. What they don't realize is that "we'll think about it" almost always means "we don't feel ready to say yes" — and that's a discovery failure, not a pricing objection.
The spouse who isn't in the room derails the deal
One of the most common deal-killers in home improvement. One partner is excited, the other feels blindsided by the cost or the plan, and the whole thing stalls. Your consultants aren't anticipating this dynamic — and aren't asking the right questions to get ahead of it.
Objections trigger defensiveness, not curiosity
When homeowners push back on price, timeline, or materials, your consultants justify or discount. Every objection that isn't met with curiosity is a missed opportunity. And those missed opportunities are compounding across every appointment, every week.
There are no lightbulb moments
Homeowners walk away from the consultation the same way they arrived — unmoved and uncommitted. If a homeowner doesn't see their project — and their life — in a new light during the conversation, they don't move forward. They just go quiet and get more quotes.
Budget conversations happen too late
Your consultants spend hours designing the perfect solution only to discover the homeowner's budget is half what the project requires. The Honest Agreement — setting clear expectations before the conversation goes deep — isn't happening. Time is being wasted on both sides.
Every consultant sells differently — and inconsistently
Your best closer carries the team. Everyone else wings it in their own way. Inconsistency isn't just a performance problem — it's a culture problem. And you can't scale a home improvement sales team that runs on individual talent and improvisation.
In just two months working with The Question First Group, our sales team has hit multiple record weeks in a row. Close rates are up, average sale is up, and we're only getting started. This approach is unlike anything else in our industry.
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Ryan Shutt
CEO, Southwest Exteriors
For Sales Leaders & Owners
You've Tried Everything. Your Team Is Still Losing the Same Deals.
Behind every underperforming home improvement sales team is a leader doing everything they can — and still feeling like it's not enough. If any of this sounds familiar, you're in the right place.
You've tried coaching them. The same problems keep coming back.
You've ridden along on appointments. You've debriefed after lost deals. You've told them exactly what to do differently. And next week, in the next consultation, they revert to old habits. Behaviour change without a system, a shared language, and consistent reinforcement almost never sticks.
You're still closing deals yourself — and you know that's not scalable.
You're the player-manager. When deals go sideways, they call you. When a homeowner needs extra convincing, you step in. You built a sales team so you wouldn't have to do it all yourself — but somehow you're still doing it all yourself. And you can't grow if you're the one who has to close everything.
You can hear something's wrong on the recordings — but you can't pinpoint it.
Maybe you're listening to appointment recordings. You know the conversation didn't go the way it should have. But unless you know precisely what to look for — the exact moment the homeowner disengaged, the question that wasn't asked — you can't coach it. Vague feedback doesn't change behavior.
Training hasn't stuck before — and you're not sure why.
You've invested in sales training. You've brought in speakers. There was a week of enthusiasm — new phrases, new energy — and then nothing changed. Back to the same appointments, the same objections, the same results. You're not against training. You're against training that evaporates.
Your team isn't doing role-play — and you know it should be.
You know weekly role-play is what separates elite home improvement sales cultures from average ones. But it's not happening consistently, your team resists it, and when it does happen it's awkward and unstructured. So your consultants keep practising on real homeowners — and real homeowners keep saying no.
You need a system your whole organization can follow — not just sales.
Your sales team might be getting better — but what about your project managers? Your installation crews? Your office staff answering the phones? If only your sales consultants use the Pathfinder System, you've created an island of excellence in an ocean of mediocrity. The whole company needs to communicate this way.
How It Works
Your Roadmap to a High-Performing Home Improvement Sales Team
Four steps. One system. A sales team that connects with homeowners, uncovers what really matters, and closes at a completely different level.
1
Assess
A straightforward conversation — no pitch, no pressure — to find out if we're the right fit for each other.
2
Launch
Your entire sales team comes together for an in-person Pathfinder Workshop built specifically for home improvement. This is your launchpad.
3
Coach
Dedicated online coaching that develops your sales reps and your leadership team. Bi-weekly sessions, real consultation reviews, and at least 50% of every session in role-play — for as long as it takes to make it stick.
4
Transform
The Pathfinder System becomes part of your culture — from your consultants to your installation crews to your office staff.
Stop Losing Deals You Should Be Winning
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The journey
Your First 90 Days: The Path Forward
From the moment you commit, here's exactly what the journey looks like — stop by stop, milestone by milestone, home by home.
Day 0
Pathfinder Readiness Session
Your Pathfinder Readiness Session — before anything begins
We learn about your company, your team, your close rates, and your goals. You learn about us and what we'll expect from each other. If it's the right fit, we move forward. If it isn't, we'll tell you.
Days 1–30
The Workshop
The whole team in the room — your launchpad
Your entire sales team comes together for your in-person Pathfinder Workshop. High energy, highly interactive, built around your real consultation scenarios. Your team walks away with a shared language and immediate tools for their very next appointment.
Days 14–30
Onboarding
Setting the conditions for transformation
Within four weeks of your workshop, online coaching begins. Your coach meets with leadership to set conditions, standards, and expectations. Cohorts are structured, sessions get into everyone's calendars. From this point, coaching is a permanent fixture.
Days 30–90
Coaching Begins
The real work — consultation by consultation
Your team moves into a consistent coaching rhythm:
Bi-weekly coaching sessions with your sales team
Monthly sessions with sales leadership
All sessions recorded and distributed
Real consultation recordings reviewed with specific feedback
50%+ of every session in role-play
Pre-work before and commitments after every session
Dedicated private coaching platform
The Journey Continues — Into Year Two and Beyond...
Your first 90 days lays the foundation. Over the months and years that follow, we work systematically through the full Pathfinder System — The Honest Agreement, The Foundational Five, Yes And, Vanguarding, Question First, The Law of Three — building capability layer by layer until the Pathfinder way is simply how every sales rep on your team shows up in every home. Most of our clients are still with us in year two and year three — because that's when the real compounding begins.
How to start
It Starts With a Day That Changes How Your Team Shows Up in Every Home
Before the online coaching begins, your entire sales team comes together for an in-person Pathfinder Workshop built specifically for home improvement. This is your launchpad — and it sets the tone for everything that follows.
This isn't another sit-and-listen training day.

Within the first five minutes your team will know — this isn't a product knowledge session or a motivational keynote. Everyone is on the hook from the moment it begins. That's where real learning starts.

Every workshop is built around your real consultations, your real objections, and your real team dynamics — using the specific language and scenarios of the home improvement industry.

Who needs to be in the room:
Sales consultants
Sales leadership
Canvassers
Project managers
Business owners
Everyone who touches the homeowner relationship benefits from experiencing this together. The workshop only works when the whole team builds the same foundation.
What your team will work through:
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The Pathfinder’s Compass
A self-assessment revealing each team member's communication style and where their gaps are
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The Four Pillars of the Pathfinder System
Yes, And – Vanguarding – Question First – The Law of Three
The Foundational Five
The five essential questions that transform home improvement consultations
The Honest Agreement
The most powerful tool for eliminating "I'll think about it" before it happens
Hands-on Roleplays
Built around real in-home consultation scenarios your team faces every week
Live Coaching
Your Question First Group coach challenges and refines in real time
What your team walks away with

A shared language for in-home consultations — for the first time, every consultant approaches a homeowner the same way.

The tools to uncover what a homeowner truly wants — not just the project, but the dream behind it. The "why" that makes them say yes.

Real experience with pressure-tested role-play — and the confidence that comes from having already had the hard conversation before they're sitting in a homeowner's living room.

Full alignment and activation across the team — ready for the coaching program that follows.

And then the real work begins. Within four weeks, your online coaching program starts — and everything your team experienced in the workshop becomes the foundation for lasting transformation.
The Full Program
Your First 12 Months: The Roadmap to Becoming a Pathfinder Organization
The Pathfinder System isn't a collection of tips and tactics. It's a structured program — three modules, nine core principles, and a clear progression from the first session to the last. Here's the roadmap.
Module One
Connect
Build instant trust with every homeowner from the very first moment
Principle 1
Prep the Buyer
Set the homeowner up for a great conversation before you even walk through the door. The right preparation eliminates uncertainty, builds anticipation, and signals professionalism from the first touchpoint.
Principle 2
Own the Open
The first five minutes of any consultation determine everything that follows. Your consultants will learn how to take confident control of the opening — setting the tone, earning trust, and making homeowners feel immediately at ease.
Principle 3
Set the Conditions
Create the right environment for honesty, trust, and real conversation. When the conditions are right, homeowners tell you everything you need to know — and nothing important gets left unsaid.
Module two
Discover
Go three layers deep to uncover the real why behind every project
Principle 4
Ask, Don't Tell
The single biggest shift in how your team shows up in every home. Stop presenting, start questioning. Consultants who ask rather than tell uncover more, build more trust, and close more deals — because homeowners feel guided, not sold to.
Principle 5
Use Layered Questions
Surface-level questions get surface-level answers. Layered questioning is the art of going deeper — past what homeowners say they want, into what they actually need, feel, and fear. This is where lightbulb moments happen.
Principle 6
Uncover Their Why
Every homeowner has a deeper reason for their project than the project itself. The kitchen isn't just a kitchen — it's where their family gathers. The windows aren't just windows — they're comfort, pride, and peace of mind. Finding the why is what turns a quote into a decision.
Module Three
Lead
Guide the homeowner to the best decision for them — with confidence and clarity

Principle 7

Deliver the Perfect Proposal
A proposal that lands isn't about specs and materials — it's about reflecting the homeowner's own words and vision back to them. When your consultants get this right, homeowners don't feel sold to. They feel understood.
Principle 8
Welcome Buyer Resistance
Objections aren't obstacles — they're invitations to go deeper. Pathfinder consultants don't flinch when a homeowner pushes back on price or timeline. They get curious, ask better questions, and turn resistance into the most productive part of the conversation.
Principle 9
Clear Next Steps
Every consultation ends with absolute clarity — for both sides. No "I'll think about it." No maybes. No awkward follow-up limbo. Pathfinder consultants know how to close conversations with honesty, confidence, and a clear path forward.
This is why the minimum commitment is 12 months.

Not because the concepts are complicated — but because becoming a Pathfinder means embedding nine core principles across your entire team until they become second nature in every home you walk into.

The best Pathfinder organizations don't stop at 12 months. Year two is where consistency compounds. Year three is where it becomes who you are. There's always another rep to develop, another skill to sharpen, another level to reach.

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📖 Download the free book first
The Pathfinder Pillars
Built on Four Pillars. Applied Across Everything.
Every principle in the Pathfinder System — across Connect, Discover, and Lead — is built on four foundational communication frameworks. Master these four, and your team has the tools to handle any conversation, any homeowner, any situation.
Pillar I
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Yes, And
Build, Don't Break
The force that drives momentum in every conversation. Yes, And keeps energy moving forward, eliminates friction, and creates the kind of collaborative dialogue that makes homeowners feel like partners — not prospects.
Pillar II
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Vanguarding

Proactively Prevent Predictable Problems

Eliminate objections before they arise. Vanguarding teaches your consultants to anticipate what homeowners are worried about and address it proactively — so deals never stall on surprises, and trust is built before it's tested.
Pillar III
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Question First
Ask, Don't Tell
Stop pitching. Start guiding. Question First is the core philosophy of the entire Pathfinder System — the belief that the best consultants lead with curiosity, not answers. Every great conversation starts with a better question.
Pillar IV
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The Law of Three
To Get to Core, Ask More
Dig deeper in every conversation. The Law of Three teaches consultants never to accept the first answer — because the real insight, the real motivation, the real why almost never lives on the surface. Go deeper, every time.
Want to see how these four pillars work in practice?
The free Home Improvement book walks through all four pillars in detail — with real examples from kitchen remodels, window consultations, landscaping, and pool sales.
📖 Download the free book
Or book your session
Edge #1
Your Consultants Are Practising on Homeowners. That Has to Stop.

Every time a consultant walks into a home without having practiced the conversation first, they're using a real homeowner as their rehearsal. Figuring out how to handle objections in real time. Discovering what questions to ask while sitting on someone's sofa.

That's not selling. That's improvising. And in home improvement — where the average project is tens of thousands of dollars and homeowners are making one of the biggest investment decisions of their lives — that improvisation is costing you deals and damaging trust.

The best home improvement sales teams in the world don't practice on homeowners. They practice on each other — relentlessly, deliberately, with real scenarios from real consultations they're actually running.

At least 50% of every coaching session with QFG is spent in role-play. Not generic scenarios. Not hypothetical buyers. We work with the actual consultations your team is running right now — the objections that keep coming up, the moments where consultants lose momentum, the questions they're not asking but should be.

We don't just do it with you. We teach your managers how to run weekly role-play sessions themselves — so it becomes a permanent part of your sales culture long after our program ends.

Learn it in the morning. Use it in the afternoon — in the next home you walk into.
Less than 2% of home improvement sales teams do role-play-based training
at least once a week — yet it's the single activity that separates elite sales cultures from average ones
Industry-specific scenarios
Real kitchen remodel conversations, window objections, landscape consultations — not generic sales scripts
We teach your managers to run it
Weekly role-play becomes embedded in your culture — not dependent on us being in the room
Immediate application
What your consultants practice today gets used in the next home they walk into
I’ve worked with many sales training companies, but none compare. This isn’t just another training program—it’s a system that embeds world-class sales skills into your organization. I’m borderline obsessed with it, and if you give it an honest shot, I’m confident it will transform your team too.
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Mike Rhea
Chief Revenue Officer, Intelligent Technical Solutions
Edge #2
The Truth About Every Lost Deal Is Already Recorded. Most Companies Never Listen.

Every in-home consultation your team runs is a recording of exactly what went right, what went wrong, and the precise moment the homeowner started to disengage. Most home improvement companies have those recordings sitting in a folder somewhere. Nobody's listening to them. Nobody knows what to look for.

Even owners who do occasionally listen to recordings often can't pinpoint the exact problem. They know it felt off. But without knowing what great looks like — without a framework for diagnosing what's happening inside the conversation — the feedback is vague and nothing changes.

From the moment your program begins, every single consultation your team runs is assessed against the Pathfinder System using our proprietary AI coaching tool. Immediately. Automatically. With specific, actionable feedback on exactly what your consultant did well and precisely where they need to improve.

Every consultant. Every consultation. Every time. From day one.

Before QFG, most of our home improvement clients were doing little to no consultation review. After QFG, every appointment is a coaching opportunity — and lost deals stop being mysteries.

Every sales appointment reviewed

Assessed against the Pathfinder System
Specific feedback delivered
From day one of your program
AI-powered consultation review
Real kitchen remodel conversations, window objections, landscape consultations — not generic sales scripts
Coach review
Selected consultations watched by your QFG coach with targeted, specific human feedback
Leader development
We teach you exactly what to look for — so you can coach your consultants independently with precision
The Outcome
One Program. Three Transformations.
Most sales training touches one thing — the consultant. The Pathfinder System touches three. And when all three change together, that's when something extraordinary happens inside a home improvement company.
01
Your Consultants Become Pathfinders in Home Improvement Sales
They uncover the homeowner's real why — the dream behind the project, not just the specification
Every consultation opens with The Honest Agreement — setting the conditions for truth and trust from minute one
Discovery goes three layers deep — uncovering urgency, emotion, and impact, not just scope
"I'll think about it" stops being an answer — because the conditions that create it are eliminated upfront
Objections about price and timing are handled with curiosity, not defensiveness
Close rates improve because every conversation before the close was stronger, deeper, and more human
02
Your Sales Leadership Becomes World-Class Coaches
You know exactly what to look for in a consultation recording — and can diagnose precisely what went wrong
Your feedback lands — every time, with precision, because you're speaking the language of the Pathfinder System
You've stepped back from closing deals yourself — and you trust your team to close them
You can run weekly role-play sessions that actually change behavior — not awkward exercises nobody takes seriously
You're developing your team, not firefighting
You're doing the work only you can do
02
The Pathfinder System Becomes Your Company Culture
The Pathfinder language is how your whole company communicates — not just your sales team
Project managers, installation crews, and office staff all operate from the same communication principles
Homeowners experience the same quality of connection from the first call to the final walkthrough
New hires onboard into an established high-performance culture
You've built the kind of company where team members love coming to work and customers become raving fans
That's not a training outcome. That's a Pathfinder organization.
The People Behind the System

World-Class Coaches.
Real Home Improvement Expertise.

The Pathfinder System was built by people who have spent decades in the trenches of sales, leadership, and communication coaching. The coaches who deliver it are among the best in the world at what they do.
The Founders
Marcus Sheridan
Co-Founder

A globally recognized communication expert, bestselling author, and the driving force behind the Pathfinder System. Marcus built the world’s most-trafficked swimming pool company by revolutionizing how businesses communicate with buyers — the same principles that sit at the heart of the Pathfinder System today. With over two decades of experience working with companies like Whirlpool, Cisco, and Microsoft, Marcus brings unmatched authority to the home improvement sales world.

Chris Duprey
Co-Founder

A former Army officer and company commander in the 82nd Airborne Division, Chris learned the power of communication under real pressure — and carried that discipline into the business world. As a co-founder of QFG, Chris has spent years training sales teams across industries to master the four principles of Breakthrough Conversations. His coaching combines battlefield-level clarity with deep emotional intelligence.

Zach Basner
Co-Founder

A Communication Coach with a passion for helping leaders transform from commanding bosses into transformative leaders. As co-founder of QFG, Zach brings a unique perspective to the Pathfinder System — one that combines practical communication strategy with deeply human connection. His coaching is known for helping people communicate with clarity, conviction, and compassion in the moments that matter most.

Your Certified Partner Coaches
Cam Mays
Certified Pathfinder Coach

Cam brings more than 20 years as a U.S. Army Infantry officer to his coaching — where he learned that the difference between a good leader and a great one rarely comes down to rank or intelligence. It comes down to how well they communicate. Through his work at QFG, Cam brings battlefield-tested tools and frameworks to sales teams who are ready to stop managing and start truly leading. His coaching is grounded in accountability, honest conversation, and the conviction that most people are far more capable than they realize.

"Real leadership development is practical, not theoretical — and most people are far more capable than they realize."
Jonny Holsten
Certified Pathfinder Coach

Jonny helps sales teams get clear on their game plan and sharpen how they show up in the conversations that matter most — with customers, prospects, and each other. His clients come to him when conversations feel inconsistent, unclear, or simply not converting the way they should. He helps them cut through the noise, simplify what they’re trying to say, and select what they actually should say. Jonny has helped sales teams triple conversion rates in 30 days and grow revenue 10x in a single year.

"The people who win in sales are the ones who become absolute freaks about the small details — the ones almost nobody is paying attention to."
Erin Fults
Certified Pathfinder Coach

Erin helps business leaders and their sales teams identify and close the gaps holding their business back — whether that’s unclear messaging, inconsistent sales communication, or misalignment between who they say they are and what they’re actually delivering. Over twenty years, she’s started and run multiple businesses, and coached teams from small companies to $100M brands. Her coaching helps people surface blind spots and communicate with clarity and directness.

"We often think we're good communicators, but we don't see the habits and patterns that undermine what we're trying to achieve."
The Pathfinder Promise
This Program Only Works If We Both Show Up
Here's what that looks like on both sides.
Our Commitment to You

We don't deliver a program and disappear. We show up every session, fully prepared, with one goal — to make your team better in every home they walk into.

If at any point you feel your team isn't making the progress you expected, we won't rest until they do. That might mean extra sessions, additional consultation reviews, or tailored coaching until it clicks.

A dedicated coach assigned to your team for the full duration of our partnership
Bi-weekly coaching sessions with your sales team, every month
Monthly coaching sessions with your sales leadership
Every consultation reviewed and assessed from day one
Specific, actionable feedback — not vague, not generic
At least 50% of every session in role-play with real home improvement scenarios
A dedicated coaching platform your whole team can access
Honest communication — if something isn't working, we'll tell you
What We Need From You
This program will transform your home improvement sales team. But only if you commit to it fully. Here's what showing up looks like:
Commit fully to the program — culture change in home improvement doesn't happen overnight, and the best teams keep going long into year two, year three, and beyond
Attend every session — consistent attendance is non-negotiable for real progress
Come with an open mind — be willing to communicate with homeowners in a fundamentally different way
Do the work between sessions — pre-work, homework, and commitments made in sessions matter
Submit your real consultation recordings — the more we hear, the more precisely we can coach
Embrace role-play — it will feel uncomfortable at first. That's exactly the point.
Bring your whole team — the workshop and culture shift only works when everyone is in the room
Bring the right culture — good consultants who want to be great. We'll take care of the rest.
Your 30-Day Decision Window

When your workshop is complete and your coaching program begins, you have 30 days to decide if this is right for you. If it's not the right fit, you can walk away — no questions asked.

But here's what we've found: once teams experience those first sessions, they don't want to stop.

If you're still with us after 30 days, we ask for one thing in return: your full commitment to the full program. Not because we're locking you in — but because we know that's what it takes to see the transformation through.

We're either doing this together, or we're not. And we're confident you'll want to.

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Start With the Book Written Specifically for Home Improvement

If you're not quite ready to commit to a coaching program, the best next step is to get your hands on the book that started it all for hundreds of home improvement sales professionals across the country.

The 4 Pillars of Breakthrough Home Improvement Communication lays out the same framework your team would learn in the Pathfinder coaching program — in plain language, with real examples from kitchen remodels, window and door consultations, landscaping, and pool sales.

Why most in-home consultations fail — and what to do instead
The Foundational Five — the five questions that transform every consultation
Yes And, Vanguarding, Question First, and The Law of Three explained simply
Real examples from remodelers, landscapers, pool builders, and window companies
How to start building a role-play culture on your team right now
📖 Download the Free Book

or

Ready to talk? Book a Pathfinder Readiness Session
What Home Improvement Leaders Say
Results That Speak for Themselves
These results came from the full Pathfinder program — workshop plus sustained coaching — in home improvement companies just like yours.
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Thanks to Chris Duprey’s coaching, our advisors are more skilled, our clients are better served, and our business is stronger. We could’ve spent years trying to implement this ourselves – but without Chris, we never would’ve seen these results.

Ed McKnight
Economist & Business Owner, OPES Partners
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    I’ve worked with many sales training companies, but none compare. This isn’t just another training program—it’s a system that embeds world-class sales skills into your organization. I’m borderline obsessed with it, and if you give it an honest shot, I’m confident it will transform your team too.

    Mike Rhea
    Chief Revenue Officer, Intelligent Technical Solutions
      Not ready to start a conversation yet?
      📖 Download the free Home Improvement book first
      Is this right for you?
      Is the Pathfinder System Right for Your Home Improvement Company?
      This program isn't for every home improvement company — and that's intentional. We're selective about who we work with because the results depend on it.
      This is for you if...
      You have good sales reps who care about homeowners and want to be great — not a team with bad attitudes you're hoping coaching will fix
      You believe the quality of the conversation — not only the close technique — is what determines whether a homeowner says yes
      You believe in discovery-led, trust-based selling — your team's job is to help homeowners make the best decision, not to pressure them into one
      You're ready to be part of the process as a leader — not just a sponsor who writes the check and steps away
      You're committed for the long haul — you understand that changing how your team shows up in every home takes time, and you're in it beyond just year one
      Your team is open-minded, coachable, and willing to be challenged and practice
      You want every sales rep performing consistently — not just your best closer carrying the team
      This is NOT for you if...
      Your sales culture is built around closing on the first visit no matter what — if one-call-close is the standard your team is measured against, Pathfinder will feel like it's working against you
      Your team believes that asking deep questions slows the sale down — if the job is to get to the proposal as fast as possible, discovery-based selling isn't the right fit
      Your business runs on urgency rather than trust — emergency call-outs, insurance-driven work, or situations where the homeowner has no real choice. Pathfinder is built for considered, relationship-based purchasing decisions
      Your team has a culture problem — resistance to feedback, poor attitude, or unwillingness to practice. We can't fix culture; that has to come from you first
      You want to outsource the problem and stay uninvolved — this requires your active participation as a leader
      You're not willing to have every consultation recorded and reviewed with honest, specific feedback
      You're looking for a one-time training event — this is a long-term commitment to culture change that starts with at least 12 months, not a seminar
      Still not sure? That's exactly what the Pathfinder Readiness Session is for. Book a 20-minute conversation and we'll help you figure out whether this is the right program for where you are right now — no pressure, no pitch, just an honest conversation.
      Book Your Session

      or

      📖 Download the free book first
      Investment
      An Investment in Every Home Your Team Walks Into
      Every private coaching program includes the same core experience. What changes based on your team size is the scale of delivery — the number of workshops, cohorts, and coaching sessions required to reach every rep.
      Every Program Includes
      Regardless of team size, every private coaching engagement includes all of the following.
      Bi-weekly coaching with your sales team
      Dedicated Certified Pathfinder Coach
      Bi-weekly group sales coaching sessions
      Monthly sales leadership coaching sessions
      AI-powered call review on every appointment
      Coach review with targeted, specific feedback
      50%+ of every session in real role-play
      Access to the Pathfinder online coaching portal
      Pathfinder System workbooks and all program resources
      Pre-work, homework, and session recordings
      Onboarding and cohort setup
      Ongoing coaching, starting with a minimum 12-month commitment
      Your Investment, based on Team size:
      Growth
      5–15 sales reps
      Workshop:
      $20,000
      Monthly:
      From
      $7,500
      /month
      At this team size
      One in-person workshop with your sales team
      Bi-weekly coaching with your sales team
      A monthly sales leadership coaching session
      Book Your Session
      Scale
      16–30 sales reps
      Workshop:
      $25,000*
      Monthly:
      From
      $15,000
      /month
      At this team size
      Workshop may extend to multiple sessions to cover the full team
      Multiple cohorts for sales team coaching sessions
      Increased coach contact time across larger sales teams
      Sales leadership coaching structured based on team size
      Book Your Session
      Enterprise
      30+ sales reps
      Workshop:
      $30,000*
      Monthly:
      From
      $20,000
      /month
      At this team size
      Multiple workshop sessions designed for your sales organization
      Multiple simultaneous coaching cohorts for your sales teams
      Dedicated coach contact time across your sales teams
      Bespoke program design available — white label, licensing, and strategic partnership options
      Book Your Session
      *For Scale and Enterprise teams, the workshop investment and format will be confirmed as part of your Pathfinder Readiness Session. Tier boundaries are guidelines, not hard lines — your final investment is always confirmed in conversation.
      Not the Right Fit for Private Coaching?
      Private coaching is built for established sales teams. If you're an individual sales rep or leading a small owner-managed team, there's a pathway built specifically for where you are right now.
      Pathway One
      Self-Guided Course
      For individual sales reps

      The complete Pathfinder System curriculum — every framework, every principle, every tool — at your own pace, on your own schedule. Built specifically for home improvement sales.

      $750
      per year
      Launching October 2026
      Learn More
      Pathway Two
      Group Coaching
      For owner-led teams of 1–3 reps
      The full Pathfinder curriculum plus twice-monthly live coaching sessions with a Certified Pathfinder Coach — and a community of home improvement sales professionals working through the same challenges.
      $750
      per month
      Launching October 2026
      Learn More
      Interactive Tool
      Sales ROI Calculator
      See the revenue impact of improving your team's closing rates with The Pathfinder System
      Question First Group ROI Calculator
      Your Inputs
      100 / month
      20%
      $25,000
      Your Results
      Revenue Potential with The Pathfinder System

      Current Performance

      Monthly prospects100
      Closing rate20%
      Monthly closes20
      Monthly revenue$500K
      Annual revenue$6.0M

      After Pathfinder Training

      Monthly prospects100
      Improved closing rate25–35%
      Monthly closes25–35
      Monthly revenue$625K–$875K
      Annual revenue$7.5M–$10.5M
      Additional Annual Revenue Impact
      $1.5M – $4.5M
      How much additional revenue improved closing rates could generate each year
      Ready to improve your team's closing rates?
      Discover how The Pathfinder System can help your team create breakthrough conversations
      Book Your Discovery Call
      The Next Step
      Is Your Home Improvement Sales Team Ready for the Pathfinder System?
      We work with home improvement companies who already have good people and want to make them great. The Pathfinder Readiness Session is where we find out if that's you — and if we're the right fit for each other.

      12 months to transform.
      A lifetime commitment to getting better.

      Pathfinder Readiness Session

      This isn't a sales call. It's an honest conversation — about where your team is right now, what's holding your close rates back, and whether the Pathfinder System is the right program to get you where you want to go.

      Here's what we'll cover together:

      Where your team's consultations are breaking down right now
      What your current close rates are and where they could realistically go
      Whether your team has the right culture and readiness for this program
      Whether the Pathfinder System is the right fit — and if it isn't, we'll tell you
      Book Your Session
      Not quite ready for a conversation yet? That's okay.
      📖 Start with the free Home Improvement book instead