We Don't Hand Out Answers
We Help Leaders and Teams Find Their Own
We exist to transform how people communicate, lead, and solve problems by equipping them with frameworks they were never taught but desperately need.
Thanks to Chris Duprey’s coaching, our advisors are more skilled, our clients are better served, and our business is stronger. We could’ve spent years trying to implement this ourselves – but without Chris, we never would’ve seen these results.
I’ve worked with many sales training companies, but none compare. This isn’t just another training program—it’s a system that embeds world-class sales skills into your organization. I’m borderline obsessed with it, and if you give it an honest shot, I’m confident it will transform your team too.
Each of us started as strong individual contributors who struggled with confidence, communication, and leadership. But through deep mentorship, real-world application, and relentless curiosity, we became something more.
Today, we’re not just facilitators—we’re trusted advisors to growth-minded leaders and teams who want to do their best work.
Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker specializing in Transformational Communication. With over two decades of industry experience, Marcus has mastered the art of connecting, engaging, and influencing individuals and organizations. His expertise spans sales, leadership, marketing, AI, personal development, and trust.
Starting his journey after college, Marcus became an entrepreneurial success story. He founded a business that grew into the world’s most-trafficked swimming pool company, revolutionizing communication in the business landscape. He then ignited the They Ask, You Answer movement, empowering businesses to embrace transparency in their marketing and communications. His bestselling book has sold more than 100,000 copies and has been translated into several languages, making its principles accessible to leaders worldwide.
As a dynamic speaker, Marcus engages audiences across the globe, earning a reputation for real-time interactions that transcend norms and result in unforgettable experiences. His work has been featured in The New York Times, Forbes, and other leading outlets, further solidifying his reputation as a trailblazer.
His client list includes globally recognizable brands such as Whirlpool, Discover, Bass Pro Shops, Cisco, and Microsoft. Whether delivering a keynote, training executives, or writing, Marcus continues to inspire leaders and organizations to communicate with authenticity, clarity, and confidence.
Chris Duprey is a former Army officer turned business leader, coach, and partner at The Question First Group. His mission is simple: to help sales teams and leaders have conversations that build trust, uncover truth, and move deals forward.
Chris began his leadership journey in the 82nd Airborne Division, where a pivotal lesson from a mentor taught him the power of listening and being fully present — even under pressure. As a company commander, he developed soldiers into capable leaders, a discipline he carried into the business world after leaving the military.
Since then, he’s led high-performing teams, earned his graduate degree at Quinnipiac University, and been mentored by world-class communicators like Marcus Sheridan and Adam Barlow. Chris combines battlefield-level clarity with deep emotional intelligence, helping sales professionals transform how they show up in the room, on the call, and with their clients.
Through his work at The Question First Group, Chris trains sales teams across industries to master the four principles of Breakthrough Conversations — not simply to close more, but to lead better. His coaching is designed to create lasting change by equipping professionals with tools they can use in the moments that matter most.
Outside of work, Chris is a musician, a devoted dad, and someone who believes that self-awareness, clear communication, and a little pressure-tested practice can make anyone more effective.
Chris Marr is a Partner and Co-Founder at Question First Group and the Author of Become an Authoritative Coach—a book that helps business coaches to overcome people-pleasing and lead with authority.
With over 15 years of experience working with organisations all over the world, Chris specialises in helping professionals, coaches, leaders and teams to facilitate breakthrough conversations.
He’s best known for his long-term collaboration with Marcus Sheridan, author of They Ask, You Answer. Over the past decade, Chris played a key role in developing the Question First methodology and partnering with Marcus to pivot his agency into a global coaching, training, and education company based on the They Ask, You Answer philosophy.
Chris’s coaching focuses on the real-world challenges leaders and organisations face: handling difficult client conversations, setting boundaries, overcoming people-pleasing behaviours, and leading teams with more clarity, confidence, and control. He has coached individuals and teams globally—from small business to nine-figure businesses—and is known for creating practical tools and frameworks that transform how leaders communicate with their teams.
A proud Scot, Chris brings warmth, clarity, and a no-nonsense approach to every engagement—whether he’s coaching, speaking, or training high-performing teams.
Zach Basner is a Communication Coach with a passion for helping leaders transform themselves from commanding bosses into transformative leaders.
As co-owner of The Question First Group and Director of Operations at Vizion Church in Charlotte, NC, Zach takes his passion for breakthrough conversations into both the business and ministry fields. Whether coaching executives or guiding ministry leaders, his focus remains the same: helping people communicate with clarity, conviction, and compassion.
Zach brings a unique perspective to his work, drawing on his Christian faith, biblical values, and a genuine heart for the individuals he serves. He believes that communication is more than a skill – it is an act of stewardship, one that can profoundly impact families, organizations, and communities.
He firmly believes that everyone possesses the potential to be a transformational communicator, provided they cultivate both courage and self-belief. His coaching is known for its mix of practical strategies, faith-driven principles, and deeply human connection – enabling leaders to unlock confidence in themselves while inspiring others to follow.
Whether in the boardroom, pulpit, or one-on-one conversation, Zach is committed to helping people use their voices not just to manage, but to truly lead.
Cam Mays is a Communication and Leadership Coach at The Question First Group, where he helps individuals and teams lead with clarity, communicate with confidence, and grow into their full potential.
His path to coaching runs through more than 20 years as a U.S. Army Infantry officer, where he learned firsthand that the difference between a good leader and a great one rarely comes down to rank or intelligence — it comes down to how well they communicate. Leading diverse teams in complex, high-stakes environments taught him the value of trust, disciplined initiative, and the kind of honest feedback that actually moves people forward. Those principles are the foundation of his coaching today.
Cam holds a master’s degree in Adult Learning and Leadership from Kansas State University and an Applied Critical and Creative Thinking certificate from the University of Foreign Military and Cultural Studies — both of which reinforce his belief that real leadership development is practical, not theoretical.
Through his work at The Question First Group, Cam brings battlefield-tested tools and frameworks to leaders and teams who are ready to stop managing and start truly leading. His coaching is grounded in accountability, honest conversation, and the conviction that most people are far more capable than they realize.
Cam grew up in rural Kentucky and has been married to his wife Sara since 2008. When he’s not working with clients, you’ll find him on the water — recharging as an avid kayak angler.
Jonny Holsten is a partner Pathfinder coach who helps teams get clear on their game plan and sharpen how they show up in the conversations that matter most: with customers, prospects, and each other.
With experience in many industries, Jonny has created his best breakthroughs with teams in financial services, education, and professional services, working with clients ranging from household brands and small businesses alike. His clients come to him when conversations feel inconsistent, unclear, or simply not converting the way they should. He helps them cut through the noise, simplify what they’re trying to say, and select what they actually should say.
Jonny is also the author of Fix Your Broken Sales Calls, a practical guide to building the sales strategy, standards, and skills every team needs to stop leaking revenue and start winning consistently.
Jonny has helped sales teams triple conversion rates in 30 days, scale from a handful of reps to high-performing teams five times the size, and in one case, grow revenue 10x in a single year. But the outcome he’s most proud of is a consistent track record of helping sellers become more confident people who show up differently in every room they walk into.
With years of communication strategy and sales training experience, giving him a rare ability to see both what a team is trying to communicate and why it isn’t landing. Jonny’s coaching style is direct, engaging, and fun. Jonny believes the people who win in sales and communication are the ones who become “absolute freaks” about the small details, the ones almost nobody is paying attention to.
He lives in Phoenix, Arizona with his wife, two kids, two boxer dogs, and is a self described “recovering distance runner” from his days as a collegiate cross country athlete.
Erin Fults is a Communication Strategist and Certified Partner Coach with The Question First Group, where she helps business leaders and their marketing and sales teams identify and close the gaps holding their business back—whether that’s unclear messaging, inconsistent sales communication, or misalignment between who they say they are and what they’re actually delivering.
Over the last twenty years, she’s started and run multiple service-based businesses. She’s coached individuals and teams globally—from small businesses to $100M brands—and what drives her in all of that work is helping leaders gain the clarity and confidence to communicate more effectively.
That clarity transforms how they lead their team and serve their customers. When someone closes one of those gaps, they don’t just see better results—they gain a new level of confidence. They have a different kind of impact on their customers, their teams, and even their personal relationships.
Erin believes we often think we’re good communicators, but we don’t see the habits and patterns that undermine what we’re trying to achieve.
Her work helps people surface those blind spots and communicate with clarity and directness—not because it’s easier, but because it serves everyone better.
She partnered with The Question First Group because she’s experienced firsthand how transformative great coaching can be—the kind where someone asks the right questions to help you find your own way forward.
Communication skills ripple far beyond the boardroom. When leaders learn to communicate clearly, it changes everything.
Erin lives near Jackson, Mississippi, with her husband and three teenagers, where she enjoys hosting friends and family in her home and cheering on her kids at baseball fields, basketball gyms, and theater performances.
Julia is a Growth Marketing Specialist responsible for connecting the business to its audience and the wider market.
Her role focuses on building brand identity and reputation, attracting and retaining customers, and generating market insight that helps shape overall business strategy.
She holds a BA (Hons) in International Hospitality and Business Management, alongside an MSc in Digital Marketing, giving her a strong foundation in both commercial thinking and modern marketing practice.
Julia enjoys the variety her role brings, from customer-facing work to behind-the-scenes projects. She values working on meaningful initiatives that strengthen brand identity and contribute to long-term growth.
Outside of work, Julia enjoys travelling to new places and attending live music events, always curious about different cultures, ideas, and experiences.
Becca is the Chief of Staff at Question First, where she works across the company to create focus, maintain momentum, and help the team stay aligned on what matters most.
She has spent her career as part of leadership teams, helping grow and scale businesses while owning execution, accountability, and follow-through in fast-moving environments. That experience shapes how she shows up today, steady, energizing, and deeply committed to seeing the work through.
What Becca loves most about Question First is seeing the impact reach far beyond work. Supporting people as they grow into better communicators, leaders, and humans truly motivates her. Hearing how that growth carries into their relationships and daily lives is what fuels her passion for the work.
Outside of work, Becca values her health and staying active through lifting, rock climbing, hiking, and long walks, and she prioritizes spending meaningful time with her family and the people she loves.
Graysen is a Growth & Operations Specialist who helps turn ideas into action by supporting the systems, communication, and execution that keep the business moving forward. His role matters because it allows leaders to stay focused on their highest-impact work while ensuring nothing important falls through the cracks.
He earned a Bachelor’s degree in Communication from the University of Connecticut and brings experience from roles in marketing, events, and athletics operations. That background aligns closely with Question First Group’s focus on clear thinking, strong communication, and intentional execution.
What Graysen enjoys most about his work is contributing across many parts of the business and being involved at every stage of bringing ideas to life. He values the opportunity to learn, grow, and expand his skill set through hands-on involvement.
Outside of work, Graysen spends a lot of his time around sports, both watching and playing. He’s a longtime Dallas Cowboys fan and proudly supports UConn athletics.
Allison is an Executive Assistant who helps bring clarity and organization to day-to-day work, supporting leaders by keeping initiatives moving forward and communication and projects running smoothly.
Her role focuses on creating structure behind the scenes so teams can work more effectively and with less friction.
With over 12 years of experience in client management, project management, and operations, she brings a thoughtful, steady approach to her work.
She previously served as a Director of Operations and Account Manager, which shaped her ability to anticipate needs, connect details, and support complex initiatives.
She enjoys improving systems, being the connective glue across teams, and helping leaders stay focused and aligned. Outside of work, she’s a mom who loves reading and photography.